

| Title | Launch of the SPEAK YOUR MIND! Youth Video PSA Contest |
| Host | Change the Conversation Young Drivers of Canada |
| Date | 2011-06-22 |
| Time | 1:30 p.m. |
| Location | Bank of Montreal, 68th Floor, York Room, First Canadian Place, 100 King Street West, Toronto, ON |
| Details | Ottawa, June 21, 2011 /CNW/- Come join the Traffic Injury Research Foundation (TIRF), arrive alive DRIVE SOBER and Young Drivers of Canadaas they launch SPEAK YOUR MIND!, a youth video PSA Contest on impaired driving geared to youth across Canada aged 15-25. The video contest is a part of Change the Conversation, a national education program to reduce impaired driving launched in November 2010. The goal of the video contest is to engage Canada’s youth in the conversation on reducing impaired driving on Canada’s roads. Winning videos will be turned into radio and TV PSAs and distributed to radio stations and television stations across Canada. We will also be celebrating the release of new Change the Conversation program materials (PSAs and flash cards) as well as a teaser of the upcoming release of the 2010 Road Safety Monitor: Youth Drinking and Driving in Canada. What: Speak YOUR MIND! Youth Video PSA Contest Launch Where: Bank of Montreal, 68th Floor, York Room, First Canadian Place, 100 King Street West, Toronto, ON When: Wednesday June 22, 2011, 1:30 p.m. – 2:00 p.m. Who: Robyn Robertson, President & CEO, Traffic Injury Research Foundation Peter Christianson, President, Young Drivers of Canada Bill Grodzinski, Chief Superintendent, Ontario Provincial Police For further information on the program, visit www.changetheconversation.ca. For further information: Media Contact Sara Oglestone Manager, Marketing & Communications Traffic Injury Research Foundation (TIRF) Office (613) 238-5235 ext. 304 Mobile (613) 851-8357 sarao@tirf.ca Suzanne Vukosavljevic Director of Public Relations Young Drivers of Canada Office (905) 529-5501 ext. 229 SVukosavljevic@YoungDrivers.com |